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Why YUVA?

Raising Creative Thinkers

Drawing made in YUVA“Think outside the box!” we are commanded so frequently!  As our world grows ever more competitive, challenging the norm, and responding creatively to change is seen as the only constant for personal and professional success. Yet, classroom education for young children is moving towards a direction that is very more linear and factual, away from modes of lateral thinking and exploration.

More and more, the exploration of creative fields in the school curriculum is being replaced by what are deemed more essential skills.  Visual Art and Music are taking a back seat, and parents are discovering that they have to seek other venues to nurture the creativity of their child.

The Art we create is an expression of our own unique thoughts and emotions. Through Art we communicate with others — ideas emerge, viewpoints exchanged, experiences shared. Numerous recent studies prove what artist’s have intuitively known — that personal expression is beneficial.

Some of these studies show that: "Students who take arts courses tend to have higher scores on the Scholastic Aptitude Test (SAT) than those who do not."

But apart from its scholastic benefits, the very act of creating Art is rewarding in that it allows for self-expression, engages the imagination, heightens cultural awareness, develops problem-solving skills, motivates learning and boosts self-esteem.

YUVA enables your child or student to make this exciting voyage to artistic creativity.

Stamp and doodle your way to artistic expression

YUVA’s initial activities, STAMP, PUNCH and PATCH engage the young or even the old in an artistic process that entails the exploration of a set palette of shapes. The shape sets, called swatches, have been configured in such a way as to challenge the imagination and inspire exploration. As young artists manipulate the shapes as objects on a background, and make considered choices regarding size, proportion, form, orientation and overlapping, they are able to see objects, creatures and patterns emerge from the repetition and interplay of shapes.

YUVA’s latter exercises, DOODLE and DRAW take this engagement to the next step. These exercises combine the two major elements of two-dimensional art — shape and line. Linework can add dimension to the initial shape, define new boundaries or even delineate texture. This richer set of tools allows compositions to gain in complexity of idea and form. By experimenting, young artists are able to learn the principles of pattern, design and composition. More importantly, they develop an understanding of beauty.

Drawing made in YUVAYUVA artists learn how to draw through play

Sketchbooks are like visual diaries for artists. In creating their own Sketchbooks, YUVA artists learn that their artistic ability improves with practice. Nothing motivates further practice in quite the same way as comparing work in their Sketchbook from earlier in the year, and seeing their own drawing ability mature. As children grow in age and experience, their drawings get rich in detail and symbolism, representing their individual interests, observations and experiences — their authentic voice.

Showcasing one's talent

All this artistic engagement and nothing to show for it? Far from it, YUVA offers an ever-growing platform to display an artist’s work. This could be done electronically via e-cards and individual galleries, or offline using printable templates. This is where the versatility of a digital drawing (versus a hand-drawn creation) can be harnessed to best effect since a drawing can morph into a coloring page, a greeting card, a poster, an image for a letter-head or gift-wrap, or become a book-report cover... and the list is growing! It is not unlike an artist creating personal e-rubber stamps or clip-art — for immediate use or as part of their Sketchbooks for use another day, in another way. Displaying art validates the efforts and creativity of the artist.

Online, YUVA lets artists display their work via e-cards and their own personal gallery. This platform initiates an exciting exchange, invites commentary and feedback, giving artists the forum to describe and discuss the ideas and themes presented in a drawing. Such engagement in the creative process raises self-worth and awareness, and stimulates further innovation. Artists blossom.

Jayashri Deshmukh
Co-founder
YUVA Studio

Drawing made in YUVA

“We are technology embracers so I love the idea of the kids being adept at using the computer and I really like the idea that you are trying to create something that isn't so much a game, as a way of getting children to think and learn and express themselves creatively. Your comments about formal education are also spot on. Neither of us are particularly artistic but try to spend a lot of time with the kids on musical stuff, physical activity stuff, and hands on creativity kinds of things because I know that these are all things that are increasingly going to be up to us to offer the kids and we can't rely any more on them getting enough exposure at school. … in the long run I think raising creative thinkers is the most important thing to us. Thanks for representing families like us!! ”  Shannon Couch, Parent and YUVA Member, Toronto, Canada

PLAY is fun. Explore visual elements and discover their inter-relationships. CREATE to express ideas. SHARE to engage with friends and family to garner response.

Answers to some commonly asked questions:

More about YUVA, Kids and Grownups:

What is YUVA? What does it cost? Why YUVA?
Frequently asked questions about YUVA
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Kids like YUVA
» YUVA is cool!
» I can make any drawing I like with these shapes – sharks, robots, houses, cartoon characters… anything!
» I can send my drawings to my friends and to Grandma and they write and tell me what they like

Parents like YUVA
» I love innovative tools for children - YUVA makes my child think and create using their imagination
» I like looking at the Sketchbook to see the my child's ideas and to see the variety of the drawings he makes
» It's a wonderful activity for us to share – we draw together and send custom greetings to family and friends

© 2006 YUVA Studio Inc.
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